Perkins Coie Emerging Company Venture Capital Partner, Jason Schneiderman, serves as the firmwide co-chair of the Digital Media & Entertainment, Gaming, and Sports industry sector and co-leads the Immersive Technology vertical, which he founded. He is a second-generation Silicon Valley corporate startup attorney, who represents fast growing emerging companies in formation, venture capital fundraising, convertible debt, SAFEs and equity financings. His clients come from a variety of industries, including augmented reality/virtual reality (AR/VR), blockchain, computer software, hardware, communications, software as a service (SaaS), interactive entertainment, financial services technology, internet of things (IOT), artificial intelligence (AI) and unmanned vehicles. He also works with consumer goods and media/publishing companies, as well as consumer facing websites, including those focused on travel, real estate and social networking. He advises clients on business plans, founders’ stock, employee equity plans, intellectual property protection and licensing, as well as mergers and acquisitions. Jason is a trusted advisor and is a deeply committed and passionate contributor to his clients’ success. He brings a pragmatic, business-minded approach to his counseling. A keen listener, he guides entrepreneurs, officers and directors through complex legal issues while explaining them in simple and actionable terms.