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Ming Alterman
Brand Director, 19 Crimes Treasury Wine Estates

Ming Alterman is currently the brand director of leading wine brand, 19 Crimes. 19 Crimes has augmented reality in its brand DNA and pioneered the space through its augmented reality labels via the Living Wine Labels app which has over 5m+ downloads on the iOS and Google Play store. Previous to 19 Crimes, Ming worked at Major League Soccer and Coca-Cola in a variety of marketing roles.