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Joelle Zimmermann
Lead Scientist, User Research Magic Leap

I am a Mixed-Methods UX Researcher in AR/VR, with a strong research background in Psychology and Neuroscience. I lead the User Research program for Solutions at Magic Leap, where I am responsible for end-to-end User Research for AR/VR enterprise applications. I have over 10 peer reviewed publications and 2 patents pending, and have organized and participated in panels, workshops and talks at CSCW, CHI, GHC and AWE conferences. I'm excited about applying principles from Psychology and Neuroscience to the emerging field of AR/VR User Research.

TALKS

Jun 1

11:00 AM - 11:50 AM

GRAND BALLROOM B
RETAIL, ECOMMERCE & ADVERTISING

The Value of User Research in XR

Travis Bowles | Meta

Danny Carson | Magic Leap

Joelle Zimmermann | Magic Leap

Thom Gable | Microsoft

Yan Xu | Meta Reality Labs

Marina Kuznetsova | Microsoft

Zhen Bai | University of Rochester