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Zhen Bai
Assistant Professor University of Rochester

Dr. Zhen Bai is an Assistant Professor at University of Rochester, working on AR and intelligent user interface for learning and communication. 

TALKS

Jun 1

11:00 AM - 11:50 AM

GRAND BALLROOM B
RETAIL, ECOMMERCE & ADVERTISING

The Value of User Research in XR

Jacqueline Zimmermann | Magic Leap

Travis Bowles | Meta

Thom Gable | Microsoft

Marina Kuznetsova | Microsoft

Danny Carson | Magic Leap

Zhen Bai | University of Rochester

Yan Xu | Meta Reality Labs