As the Vice President of Product, Avatar at Roblox Bjorn Book-Larsson leads the product and technical strategy for Avatar and Identity initiatives on the platform. Bjorn has a long history of helping companies scale their digital offerings, previously serving as HTC’s VP of Product for Virtual Reality Software Platforms. Prior to that, he spent 17 years in the gaming industry as a CTO and CEO, leading the development of “All Points Bulletin: Reloaded,” “Hawken,” and other free-to-play PC, Xbox, and PS4 titles. He was the technical founder of the first global skill game platform (“SkillJam”) and has built and managed technical and product teams in the U.S., Taiwan, England, Scotland, Turkey and India.