Jenna Seiden
VP of Business Development Niantic Labs
Jenna Seiden currently serves as Vice President of Business Development at Niantic Labs where she leads efforts across IP/Publishing, Mapping, AR, Platform, and other key areas. She began her career in sports marketing at the NBA then went Hollywood serving as both agent and producer in TV until finding her nirvana working in executive roles in video games and AR/VR at CAA, Xbox, Maker Studios, HTC, and Meta. Jenna is an advisor to Emmy-winning interactive studios Arvore, Baobab, and Felix & Paul and co-runs an IoT solutioning company for conservation and sustainability, Zambezi. She is a graduate of the University of Pennsylvania and the Anderson School at UCLA.


Jun 2

04:40 PM - 05:30 PM


The Evolving Role of Social Experiences in Location-Based VR/AR

Gregg Katano | HOLOGATE

Rob Taylor | Pendulum

Jenna Seiden | Niantic Labs

Dana Ware | The Void

Jun 3

01:05 PM - 01:55 PM


World Builders: The How (and Why) of Building Virtual Worlds in the Metaverse

Jack McCauley | UC Berkeley

Jacqueline Bosnjak | Mach1

Maureen Fan | Baobab Studios

Jenna Seiden | Niantic Labs

Marcie Jastrow | Evercast

Jun 28

09:16 PM - 09:46 PM

Auggie Award Presenter

Joanna Popper | .

William Austin | Gannett | USA TODAY NETWORK

Lisa Watts | Magic Leap

Shawn Frayne | Looking Glass Factory

Shelley Peterson | Microsoft

Neil Trevett | Khronos Group

Jenna Seiden | Niantic Labs

Cynthia Maller | Walmart

Emily Olman | Hopscotch Interactive

Tish Shute | Futurewei Technologies

Christopher Lafayette | GatherVerse

Finn Staber | Chicken Waffle LLC

Nanea Reeves | Tripp

Thaisa Yamamura | Sony

Alvin Graylin | HTC