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Deploying AR at Scale: Dispatches from the Front Lines

10:00 AM - 10:30 AM (May 29, 2019)

Tony Parisi | Unity Technologies

Description

Immersive technologies like VR and AR arguably represent the most powerful storytelling medium we have ever had. Until recently, AR brand applications and experiences have been relegated to experiments and bespoke activations, trapped within the confines of purpose-built applications. But the industry is moving fast. Really fast. And while change is great, it can also be confusing, misleading and messy. How are brands using AR? Who is adopting? Is it really working? Join Unity Technologies’ Tony Parisi as he explores the utility of AR, examining its usefulness, scalability, and enjoyment through case studies, lessons learned and experiences from the field.

Speakers

Tony Parisi
Head of AR/VR Ad Innovation , Unity Technologies

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Description

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Speakers

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Speakers

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Alan Smithson | MetaVRse

Josephine Munis | Live Nation

Jason Yim | Trigger Global

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Description

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Speakers

Richard Hess
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Alan Smithson
CEO , MetaVRse
Josephine Munis
Director - Digital Marketing , Live Nation
Jason Yim
CEO & Executive Creative Director , Trigger Global
Eden Chen
Co-Founder/CEO , Fishermen Labs
Mohamed Rajani
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Best In Class Branded Content

Samantha Wolfe | We Are Phase2

Keith Curtin | Zappar

Tracy Quitasol | OMD Worldwide

John Buzzell | You Are Here Labs

Dan Ferguson | Groove Jones

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Description

This panel brings together top marketing and creative executives working on XR creative content for brands. Each of the panelists will share their experiences and lessons learned as they developed projects for the top companies in some of the biggest locations in the world.

Speakers

Samantha Wolfe
Managing Partner , We Are Phase2
Keith Curtin
VP , Zappar
Tracy Quitasol
Managing Director , OMD Worldwide
John Buzzell
EVP, Technology & Experience , You Are Here Labs
Dan Ferguson
Partner and Co-Founder , Groove Jones
Anthony Flores
CMO , DisruptED