Robert Hoffmeister is one of the founders of Goodly Innovations. He is a German and American citizen and lived and worked for more than 10 years in SF-Bay area. Robert Hoffmeister studied design engineering and visual communication for electronic media before moving to the USA in 2001. He has more than 20 years of experience in high end computer graphics, interactive, AR and VR. Together with pharmaceutical technology expert Dr. Dirk Schrader, he founded Goodly Innovations GmbH, a leading provider of AR solutions for regulated industries. Highest regulatory standards as well as the requirements of very complex industrial/pharmaceutical scenarios have been the focus of Goodlys’ development since the beginning.