Back

How ABB is using Augmented Reality today, and their view for tomorrow

May 30

11:30 AM - 12:00 PM

Description

ABB and RE’FLEKT will discuss what it takes to introduce AR into your organization’s product lifecycle. We will talk you through our joint AR story and reveal how AR solutions are already improving a range of workflows from support to maintenance and training Let this industry example enlighten you on how to build your own business AR apps out of everything you already have within your company.
The challenges for improving repair and maintenance scenarios in industry are clear: Increase first-time fix rates, minimize the risk of choice for the technician, optimize the use of existing content, and much more. However, technical solutions that can help the company achieve these remain scarce. Outdated business technology (phone, fax, user manuals etc.) and innovations designed for consumer markets (Skype, Facetime, Slack etc.) simply don't fulfil the need for an easy-to-use support tool for industrial environments and scenarios.
Content automation and remote collaboration have empowered ABB to pursue their vision of defining the future workplace..
This is where AR and MR have emerged as a practical, deployable solution for visualization, interaction and guidance in remote support scenarios. RE’FLEKT are experts in creating augmented enterprise ecosystems fueled by AR content through simply using internal data and knowledge that’s already available. This approach has helped ABB to aim for bringing significant improvements to the areas of Remote Assistance, Guided Instructions, Error Diagnostics and Mobile Integrated Procedures.

Speakers

Industrial Automation Service Product Manager , ABB
President & General Manager , RE'FLEKT

Related Sessions

May 29

09:00 AM - 09:30 AM

Description

Ori Inbar, Co-founder and Executive Director of AWE and Super Ventures will kick off the 10th AWE USA with a special welcome address and his annual state of the industry.

For 50 years, computing has been a two-dimensional representation of a three-dimensional world.

Now, tech giants and thousands of startups who are seeking growth opportunities beyond mobile have set spatial computing on a trajectory for exponential growth. Most large corporations are adopting spatial computing to improve their businesses driven by strong evidence it delivers measurable ROI, and consumers begin to appreciate the radical benefits of this technology which could signal the next dimension of humanity. In 2019, everyone must enter the next dimension to understand the impact it’s bound to have on their lives and businesses.

Speakers

Co-Founder , AWE and Super Ventures
May 29

09:30 AM - 10:00 AM

Description

This keynote will give you hard data and lessons learned on what is and isn't working in AR/VR today, as well as a clear view of where the market is headed over the next 5 years

May 29

10:00 AM - 10:30 AM

Description

Jim Heppelmann, CEO of PTC and co-author of A Manager’s Guide to Augmented Reality, will present the findings of his latest research collaboration with Prof. Michael Porter of the Harvard Business School. As the Augmented Reality (AR) market matures, there are a growing number of capabilities for industrial companies like the real-time capture of front-line processes from the expert’s point-of-view. With these new capabilities comes a set of choices around the strategy, content, and delivery of AR experiences. In this case-study driven keynote, Jim will present a framework of essential questions to capitalize on the promise of AR in the enterprise today.

Speakers

President and CEO , PTC
May 29

10:30 AM - 11:00 AM

Description

Spatial Computing is changing our understanding of AR/VR and MR today, at the dawn of the Age of Light. AR/VR and MR have long been understood as the next step for personal computing. But the emergence of Spatial Computing in self-driving vehicles, robotics, IoT, and screen free displays, breaks the mold of Personal Computing and unleashes computers into the world around us, enabling new forms of multi-user collaboration based on natural interaction, intelligence, proactivity, and social awareness. Spatial Computing and AR/VR/MR share the same core technologies - sensors, compute, AI, machine learning, 3D capture and rendering, ultra fast networks and compute. Creating new kinds of hybrid applications for AR/VR/MR that go beyond Personal Spatial Computing is one of the most exciting opportunities for AR/VR/MR innovators today. And, as the future of these technologies is tied to a bigger shift from electronics to photonics, we are also pioneers of the Age of Light who can help realize a bright future for humanity.

Speakers

Co-Founder , AWE
May 29

11:30 AM - 12:00 PM

Description

We are at the beginning of a new era in storytelling. Through increasingly immersive and self-directed experiences, digital reality is cracking wide open our understanding of storytelling due to its unique ability to merge the roles of listener and storyteller. While the elements that make stories resonate aren’t likely to change, for marketers to fully realize the opportunity digital reality presents, we will need a new storytelling language that deconstructs and recomposes the elements of story for this new and powerful medium. This presentation will explore how these technologies play into brand storytelling and look at some leading examples of how brands are using digital reality storytelling to build their brand and deliver results.

Speakers

MD - Digital Reality Business Leader , Deloitte Consulting