In this fireside chat, we'll dive deep into the Niantic Real World Platform. What problems is it trying to solve? For whom? What types of experiences will be unlocked? How does it compare with competing efforts from Apple, Google, or 6D.ai? What impact could Harry Potter have on the industry?
• Current state of VR/AR in esports. • Current player base for VR/AR esports and how to target excited fans. • What games are most suited for VR/AR esports? • How do we start to get decent size prize pools? • Different esports events that were produced well for VR/AR. • Future of esports in VR/AR field.
Many have been waiting for VR’s “killer app” in order to push the technology mainstream, but in reality, a significant library of quality content already exists just waiting to be discovered. To solve this discrepancy, VIVEPORT’s "Netflix of VR" monetization model is helping developers connect with new customers and new streams of revenue. Join Rikard Steiber, President of Viveport, for key insights into how Viveport is helping developers earn more revenue and enticing users to spend more time than ever in VR.
Wargaming’s Special Projects team deploys high-exposure XR projects at the intersection of heritage and gaming, leveraging World of Tanks (160million+ registered users). From life-sized AR tanks coming out of HoloLens portals into museums, to recent graphics-bending AR collab projects with History Channel & Google, I’ll discuss how this games company explores these new platforms a little differently: with a quick-turnaround & agile approach, for a massive gaming audience with a high affinity toward history. I’ll talk about the mass media coverage, the early blue-ocean partnerships, attracting rarified new media talent & mindshare, brand positioning, and the invaluable R&D exploration, all leading toward an increasingly ubiquitous commercial XR future.
This session will explore how Breeders' Cup World Championships used live 360 VR broadcasting combined with AI machine learning technologies to immerse and train the next generation of thoroughbred horse wagerers. Audiences will learn from Greenfish Labs Executive Producer on the thought process, development, and best practice of this unique second screen experience to change consumer behaviorism in this historically rich sporting event.
Conversation about the challenges that the industry has in terms of data analytics (standards, cybersecurity, data management protocols, etc) knowing that content, interactions and transactions will be creating data outside of "computers", but everywhere.
To-date, most 3D graphics have been rendered on opaque displays. Now, not only are we putting holograms into the real world, but we're also doing it on additive displays! How do we render holograms that look good in this environment, and how do we make them look like they belong? The Mixed Reality Lighting Tools are a collection of easy Unity based solutions, from replicating your environment's lighting, to casting believable additive shadows. Come find out how easy it is to make your Mixed Reality application more immersive!
AR experiences for consumers, including gaming and other immersive entertainment, are continuing to evolve to become more engaging. This conversation will cover the current and future applications for AR, including mobile gaming, and storytelling.