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Jason Yim
CEO Trigger Global

Jason Yim is the CEO and Executive Creative Director of Trigger, an award-winning XR agency that creates AR, MR and VR experiences that connect people to brands, sports, entertainment and ecommerce. From major marketing campaigns to powerful enterprise solutions, their work combines premiere content with the latest XR technology, blending physical and digital worlds in innovative yet measurable ways. As a pioneer in the industry, Jason has over 10 years of XR experience and has creatively led over 200,000 hours of development, notably as a showcase developer for Google and Amazon, as a preferred partner for Snap, Facebook, Instagram, Niantic and for Verizon's 5G Innovation team. 

Jason’s recent high-profile work demonstrates the wide spectrum of use cases for XR, including Entertainment (Spider-Man, Toy Story, Star Wars), Sports (NHL, The PGA Tour, The NBA) Ecommerce (LEGO, Nestlé, adidas, TikTok), and Enterprise (AT&T, Verizon, Honda). 

Jason is a world-recognized XR speaker with talks at major industry conferences including AWS, CES, SXSW, TedX and Augmented World Expo. Jason has 5 assigned Patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality for 2020.”

TALKS

May 29

11:30 AM - 12:00 PM

Grand Ballroom D
Marketing & Sales

Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox

Jason Yim | Trigger Global

Michael Ivins | Boston Red Sox

Devon Fox | PGA TOUR

May 29

01:30 PM - 02:15 PM

Grand Ballroom D
Marketing & Sales

Superpowered Consumer Engagement

Richard Hess | Mondelēz International

Jason Yim | Trigger Global

Eden Chen | Fishermen Labs

Mohamed Rajani | Macy's

Julie Smithson | MetaVRse