Sam Schoonover
Coachella Digital Innovation Manager Goldenvoice

Sam works at the cross section of music and technology. At Coachella, he produces and manages the festival's emerging technology programs. He works with various departments at the festival to implement XR technologies that improve the festival experience for fans, brands, and employees.


May 29

04:30 PM - 05:00 PM

Mission City
Main Stage

Augmenting Coachella

Sam Schoonover | Goldenvoice