Description

How do we make compelling and desirable XR experiences for the diverse needs of XR users? User experience (UX) research can identify the direction and accelerate the path towards this goal. But UX research in XR faces new challenges compared to traditional media. What are they and how can UX professionals help solve them? This panel invites UX experts from Academia, Magic Leap, Meta, and Microsoft to share why and how UX research can solve difficult and unique problems in XR, from identifying the target users to iterating and evaluating solutions that may not exist in full form when the data is needed to inform decisions. They will focus on how they have tailored User-Centered Design methodologies for XR, why and how multiple disciplines need to collaborate to make successful XR experiences, and other related topics. If you are interested in finding out how UX research can help your product, come join us in the panel.

Speakers

Yan Xu

UX Research Scientist , Meta Reality Labs

Thom Gable

Senior User Researcher , Microsoft

Zhen Bai

Assistant Professor , University of Rochester

Marina Kuznetsova

Principal User Research Manager , Microsoft

Danny Carson

Sr Director , Magic Leap

Jacqueline Zimmermann

Lead Behavioral Scientist , Magic Leap

Travis Bowles

User Experience Research Manager - Hardware , Meta