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Creating 3D Products for Every Stage of the Lifecycle

Jun 1

11:00 AM - 11:55 AM

Description

Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.

Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.

In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.

Speakers

CEO & Co-Founder , Hexa3D
Lead, Vertebrae 3D Engineering , Snap, Inc.
CEO, Co-Founder , VNTANA
President & Chairman , NexTech AR Solutions
Co-Founder & CTO , ALL3D

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Jun 19

11:00 AM - 12:00 PM

Description

Applications blending digital content with the real world are reshaping industries. From digital twins in manufacturing and environmental monitoring to 3D overlays in technical services and healthcare, to virtual try-on in retail, the scope is expansive. However, these applications impose intricate requirements on 3D content creators. Today’s applications demand that 3D assets be both re-usable and easy to integrate into complex, interactive scenes. This means creators must define not just their appearance, but physical properties that allow them to realistically affect and be affected by their environments. At the same time, these assets must be lightweight for web-based transmission, ensure real-time interaction without lag, and display consistently across various platforms and devices.

In this panel, experts from the Khronos 3D Formats Working Group will address the challenges of crafting 3D content for spatial computing, focusing on innovations in interactivity and physics for standards-based 3D assets. The panel will delve into open-standard approaches to these challenges, highlighting how collaborative development efforts are paving the way for more immersive, responsive, and versatile applications.

Speakers

President , Daly Realism
Software Engineer , Adobe
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12:10 PM - 12:45 PM

Description

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Speakers

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12:50 PM - 01:15 PM

Description

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Speakers

Senior Art Director , BUCK
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Jun 19

02:40 PM - 03:00 PM

Description

Coming Soon!

Speakers

XR Designer, Author , Consultant