Description

At its best technology can be a powerful force for good in the world.

New cutting edge computer vision and code scanning techniques are helping CPG brands reimagine their packaging and product offering to help the visually impaired locate and access product information through their phone both in-store and at home.

Increasingly brands and businesses are looking to embrace the accessibility and inclusivity agenda for all their customers: providing access to relevant and augmented information for their total customer base, whether they are sighted or blind and partially sighted.

The trick is to deliver this in a way that can work operationally through the design, production and manufacturing chain whilst offering a simple and single scanning solution for all end users. Discover a new approach to solve this problem.

Speakers

Connell Gauld

Co-founder & CTO , Zappar