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The Tipping Point: How Real-Time Data for Sports (and More) Will Drive Adoption of Enhanced Reality Solutions

Jun 1

02:25 PM - 02:50 PM

Description

In 2019, Eliud Kipchoge chased a GPS-guided green laser into history and ran the first sub-2 hour marathon. In technical terms, the laser was a real-time positional indicator. Said differently, the green laser was a ghost-runner, a virtual running partner - a tech-enabled Enhanced Reality solution.

What if everyone - not just world-class athletes - had the ability to compete against a ghost runner in real time? Not vs. an abstract segment displayed on a watch or a cycling computer - but a visible projection in the natural field of view. Non-distracting, but instantly accessible. That's Enhanced Reality.

Mark Prince, GM of smart eyewear company ENGO, will present advances in display systems that can enable anyone to do exactly that. ENGO's product is the first wearable display for sports that achieves glanceability for instant access to data, light weight for comfort and practical use, long battery life required for general use and fir endurance sports in particular, and a high-performance display that works in all light conditions.

Prince will explain how ENGO's solution can be used to change the dominant mode of sports training from post-activity review and analysis to in-activity decision making - with the potential to unlock performance for runners, cyclists, and other athletes - much like a vehicle-based green laser helped Kipchoge break the 2-hour barrier. Prince will demonstrate how use cases like this will finally pave the way for mass adoption of AR technology beyond niche applications.

Speakers

GM and Chief Commercial Officer | ENGO , MicroOLED

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