Description

Creativity is at the heart of the TikTok experience. To expand what’s possible on TikTok and take content creation to the next level, TikTok launched Effect House — an effect development platform that empowers effect creators to build AR experiences and effects for TikTok’s global community.

During Effect House's early beta, effects made in Effect House were used in more than 1.5 billion TikTok videos and garnered over 600 billion views globally.

Join the team at TikTok to learn about how Effect House has inspired a new wave of storytelling, fun, and entertainment across TikTok. Hear about how the team developed the robust, dynamic features that power Effect House and learn some best practices for showcasing your creativity with XR on TikTok.

Speakers

Kathy Wang

Product Management , TikTok

Guohui Wang

Head of AR Effect , TikTok