Digital twins are virtual models of real world objects, and can be used a variety of fairly well-known ways, from product design to sales and marketing. But the digital twin has even more talents at many points along the consumer journey. The development of immersive commerce has forever changed the definition of “attribution model,” and the digital twin is a powerhouse within it. 3D experts Cynthia Maller from Walmart and Ashley Crowder from VNTANA will highlight some of the new and positive ways in which digital twins can be given credit in the enterprise arena.
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Learn how high-end retailers are leveraging location-based AR to create immersive shopping experiences, build brand stories, and engage with customers in novel ways.
The ability to effectively and efficiently interact with and understand indoor spaces creates opportunities and significantly benefits industries that rely on indoor navigation, such as retail, hospitality and healthcare. Aryve is an advanced solution from svarmony that provides users with an innovative approach to the challenges of indoor navigation. Unlike traditional navigation methods such as GPS, aryve integrates state-of-the-art Visual Positioning Systems (VPS) that enable precise indoor positioning and orientation.
In his presentation, Sascha Kiener, CEO of svarmony, will go into detail about the critical technology behind aryve and the opportunities it creates to bring about change in various industries. By seamlessly connecting the physical and digital worlds, aryve offers a new “navigation experience.” From assisting visitors in large shopping malls to improving patient navigation in complex hospital structures, the tool demonstrates a wide range of applications.
As adoption of the technology increases, companies have the opportunity to differentiate themselves from their competitors by providing AR in-vehicle navigation. In addition, new revenue streams can emerge through partnerships, data monetization and personalized advertising.
The presentation highlights the potential of aryve and what benefits it provides to those who adopt the technology. Through the use of VPS systems and augmented reality, indoor navigation is on the verge of a significant redesign that promises improved user experiences and new business opportunities across various industries.
Join us for a deep dive into the VR/AR sector's core challenges, sourced directly from industry professionals. This session aims to arm attendees with actionable insights, strategies, and success stories to navigate these hurdles effectively. Discover the transformative power of community-driven knowledge-sharing and leave inspired to take on the challenges that lie ahead. This isn't just another talk; it's a guide to elevating your XR journey.