Fans don’t just want to watch the game - they want to be a part of the experience. To engage their attention, fans demand a personalized, emotional experience, with increasing pressure to show innovation. Tech enabled experiences provide brands an opportunity to gain insights on their fans (their needs, motivations, etc.), and become more influential in their purchasing decisions.
Whether digital platforms, AR, VR, AI, holograms, or NFTs, the gamification of the fan experience is an example of the way teams and brands can optimize consumer interactions to increase sales, analyze customer engagement, and measure partnerships. From pre-event, to on-site, to at-home, and post game experiences, our fireside chat will explore how brands can leverage XR to connect with consumers, build fanbases, and influence opinion.
The web-based augmented reality game, launched on the occasion of the 300th anniversary of the Belvedere Museum, takes children and families on a thrilling adventure through the Baroque palace gardens. The grounds of the Belvedere were once home to a menagerie – one of Europe's earliest zoos - where Prince Eugene gathered animals from around the world. Six of these animals are now the protagonists of the new Fantastic Palastics game: Roco the Lion, Neo the Lemur, Rena the Gazelle, Pop the Sheep, Dada the Ostrich, and Flux the Porcupine. The Fantastic Palastics game brings the history of this World Heritage Site to life with AR technology by Niantic 8th Wall. The game was developed in collaboration with The Brand Father and Orb Amsterdam and powered by Niantic 8th Wall. Wolfgang Bergmann (CFO Belvedere) and Doruk Eker (Orb) will talk about the development and learnings of this innovative project.
Come to the Belvedere Gardens and play the game while you are in Vienna: www.belvedere.at/game
As the hotly awaited Wallace and Gromit VR experience ‘The Grand Getaway’ is gearing up for release, discover how the production team transformed this lovable duo from onscreen heroes into embodied characters in an immersive world.
Hear from the producers about the challenges of translating a famous IP to a new medium, and how to balance story and play when crafting a world-class VR experience rooted in heart and humour.
Like the adventure itself, expect to be surprised and delighted - and we’ll share a definitive answer to, ‘was it created in clay?’ See you in the rocket…
Vienna is a place with a rich past. The development and creation of music, theater and science was omnipresent over centuries, Now there is a great demand to bring topics which deal with this past into a contemporary environment and of course tools of new media like VR, AR, AI are used. How are these projects started and how do they get funding? And what are the specifics of XE scene in Vienna compared with the United States?
Realistic avatars are fundamental to VR experiences. Avatar SDK leads the way in creating lifelike avatars from selfies. In this discussion, we'll delve into the state of the art and the challenges associated with creating recognizable avatars. Topics will include avatar customization, the uncanny valley, and methods for measuring avatar likeness, as well as the implications of deep fakes.
As XR developers and artists, our work is strongly defined by interdisciplinary approaches and collaborations, driven by the interest in extending artistic-speculative concepts and spatial perception through immersive and interactive media. At Immerea, we are constantly driven to offer new and challenging perspectives on perception and interaction within the captivating realm of VR games with high artistic quality. As media artists, we thrive on exploring the intersection of experimental animation, immersive installations and hybrid performances, between physical and virtual realms. This talk focuses at the convergence of these two practices, where interdisciplinary approaches unlock new possibilities for both personal artistic expression as well as for the creative XR industries.