28 Jun 2024 | Mike Boland
AWE Talks: Learning from XR's Past to Build its Future
AWE USA 2024

Welcome back to AWE Talks, our series that revisits the best of AWE’s conference sessions. After a short hiatus, we're back with a fresh batch of footage from AWE USA 2024. We'll have hours of content for this weekly series. 

And what better way to kick off that procession than Ori Inbar's welcome keynote? With his signature mix of insights, humor, showmanship, and reverence for XR's history, the talk set the tone for 3 days of feeling spatial.

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on AWE’s YouTube Channel.

Ori Inbar, AWE

– XR has come a long way in its history pioneering work, milestones, and ongoing cycles.
– AR is about 15 years old... just like AWE itself, now celebrating its 15th year. 
– VR is a bit older, tracing back to Ivan Sutherland's famed Sword of Damocles Demo.
– Today the XR industry is doing well by objective measures, including $35B in revenue.
– On the Quest store, more than 40 developers have earned $10 million+ each.
– There's also massive investment and activity from tech giants to jockey for positioning.
– And several investors and industry watchers believe we're primed for an inflection.
– And of course, the past year has seen a massive convergence of AI and XR.
– The potential is massive for AI to supercharge XR and both to supercharge humans.
– In other words, these two technologies go together, or as Inbar puts it AI ❤️ XR.
– So that's the present... what about the future? That requires examining the past.
– XR's storied past has many lessons, including studying history to not repeat it. 
– But most of XR's history gives us lessons from innovators that are worth revering. 
– These are commemorated by AWE's XR Hall of Fame, with 101 inaugural inductees. 
– They include Tom Furness' early pioneering VR work in Air Force Pilot training.
– They also include Jackie Morie's lifetime work as a VR innovator and educator. 
– The list goes on and on, altogether representing a collective model for XR.
– It will also be a growing list, as we're still early in the industry's lifecycle. 
– Coming back to the question of XR's future, things are looking bright. 
– We're at a turning point with Mixed Reality as a new standard in VR. 
– Smart glasses are also seeing lots of new activity before true AR glasses arrive. 
– And of course, Apple Vision Pro could supercharge innovation and market growth.
– Altogether, signs point to the coming years making us, more and more, feel spatial. 

For more color, and a walk down XR's memory lane, see the full video below...

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

Share This Article