. To get the juices flowing for
We continue the series this week with a look at the ways that AR is supporting eCommerce. Given revenue estimates
, you could argue that eCommerce is AR's most relevant endpoint – at least at this early stage.
To unravel this argument, we hear from Seek XR founder & CEO John Cheney who breaks down the drivers and dynamics.
See the full video below along with TLDR (or TLDW) quick-hit takeaways.
– AR is still underdeveloped in many areas but its demonstrating tangible value in eCommerce.
– Brands and e-tailers continue to elevate spending on AR to bring their products to life in shoppable ways.
– This benefit has amplified in a pandemic where AR can bring more dimension to eCommerce.
– But AR's benefits will sustain in a post-Covid world as it will attract brands on its merits and performance.
– Beyond campaign performance, AR can instill trust and transparency in products, which engenders brand equity.
– For all these reasons, AR will eventually become table stakes: Brands that don't adopt will appear outdated.
– As for tactics, web AR is the best way to reduce onboarding friction for branded AR experiences.
– Make sure the UX is well designed, as you only have one chance to make a first impression.
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