13 May 2022 | Mike Boland
AWE Talks: Lessons & Confidence Signals in Today's XR Market
Virtual Reality

Welcome back to AWE Talks, our series that plucks the greatest hits from the vast AWE conference archive. We still have a treasure trove of untapped session footage from AWE USA 2021 to draw upon. And 2022's show will already be here in June. 

For this week's talk, we spotlight ArborXR CEO Brad Scoggin and the dynamics of enterprise XR device management. As Oculus for Business (OFB) has left the market, what does this mean for the opportunities to fill the enterprise support gap?

See the full video below along with quick-hit takeaways...

– AR & VR's early days are marked by experimentation and pivots... for survivors anyway.
– ArborXR embodies that principle, having started in VR arcade supply (SpringboardVR).
– After Covid and other factors caused LBE to retract, the company pivoted once again.
– That brings us to ArborXR's current orientation in enterprise XR device management.
– Compounding these moves, Oculus for Business left the market, leaving a supply gap.
– All of this represents a lesson in early & volatile markets... It's part luck and part agility.
– From where it sits now, ArborXR also has made several observations on the XR market. 
– For one, several previous barriers to adoption have lifted, clearing the way for growth.
– For example, hardware has become more accessible and affordable (e.g., Quest 2).
– Big gaps in content have also been filled as a growing hardware base attracts developers. 
– ArborXR is also seeing first-hand anecdotal evidence for demand growth in its signups. 
– There's also increasing amounts of efficacy data for XR's impact in areas like training.
– Further evidence comes from fortune 500 adoption, which signals ubiquity on the horizon.
– Of course, XR startups are adoptive... but Fortune 500 only adopts technology if it works. 
– These signals should give XR proponents confidence that meaningful traction is underway.

Check out the full video below with commentary and case studies from Scoggin... 

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  


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