17 Nov 2023 | Mike Boland
AWE Talks: Sparking Mixed Reality in the Workplace
AWE EU 2023

Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of conference sessions. Now that AWE EU 2023 has concluded, we have a fresh batch of sessions to dive into. 

This week, we take a look at Meta's efforts to boost enterprise productivity with mixed reality. What are the points of entry, areas of applicability, results, and best practices? Meta's Era Sahni breaks it down for us.

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live and AWE’s YouTube Channel.

Era Sahni, Meta

Key Takeaways
– Emerging technology often gets its first spark in the enterprise.
   – For example, the PC was all about productivity before consumer use.
   – Smartphones were all about work email on Blackberries before the iPhone.
– This happens because enterprises are first to see the value and ROI.
   – But people, who make up enterprises, get the chance to see the tech in action.
   – Then the technology makes its way to consumer use cases and traction.
– Why the historical lesson? Because that's a pattern we're seeing with XR.
– According to Sahni, enterprise value is seen most in four main areas.
   – Learning and training
   – Creativity & design
   – Meetings & Collaboration 
   – Building community
– Proof can be seen in Pfizer's VR training for Covid vaccine manufacturing.
   – It achieved 40-60% time savings, and up to $23K in savings per trainee. 
– Luftasha used VR for immersive demonstrations of its new cabin experience. 
– See below for more color from Sahni, including Meta's many partner integrations.

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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