7 Mar 2024 | Mike Boland
AWE Talks: Hands-On with Lens Studio
AWE USA 2023

Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of conference sessions. The past year has seen a rich library of insights including AWE USA, AWE Asia, and AWE Europe.

This week, we go hands-on with Snap's Lens Studio. We all hear a lot about immersive shopping and virtual product try-ons, but how are they built? Snap and MousePack go behind the scenes to demystify shopping-lens creation.

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live and AWE’s YouTube Channel.

Alexander Bradt, MousePack
Patrick Hadley, Snap

– Lenses have always been a fun flavor of AR that hold advantages in their simplicity.
   – That simplicity takes form in approachability for users and attainability for creators.
– But lenses have rapidly expanded beyond the once-beloved dog ears and rainbow vomit.
  – Those whimsical and viral lenses still exist, but they're joined by more utilitarian formats.
– Chief among those lens evolutions is shopping lenses, which brands use to market products.
   – This has made try-on lenses one of the most revenue-generating flavors of AR to date.
– Snap has led much of this evolution with an ever-expanding toolset for realistic rendering.
  – This includes realistic physics, such as simulating the way that an earring dangles.
  – Meanwhile, ray tracing creates light reflections, which adds realism to a range of products.
– But how does this all come together in terms of an end-to-end creative workflow?
   – Much of it is done in a low-code manner, showing the growing democratization of AR.
– To show rather than tell, Bradt walks us through a real-life lens creation process.

For more color, see the full session below...

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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