13 Sep 2023 | Sam Sprigg
Apple Vision Pro’s Impact on the XR Market

As we navigate the ever-evolving landscape of XR, one announcement has sent ripples across the industry—Apple's entry into the XR market with its Vision Pro. The unveiling of the company’s groundbreaking technology has not only stirred excitement but also sparked critical discussions about the future of XR and spatial computing.

In preparation for what will undoubtedly be a moment that defines the future of the XR industry, AWE CEO and co-founder Ori Inbar recently brought together a star-studded panel featuring a stellar lineup of experts and leaders in the fields of augmented reality, virtual reality, and spatial computing, to discuss the impact that the upcoming release of the Vision Pro will have on the AR and VR market, as well as the wider tech industry as a whole.

Watch the video below

Meet the Experts:

  • Anshel Sag – VP & Principal Analyst AR/VR/XR, Moor Insights and Strategies
  • Carolina Milanesi – President & Principal Analyst, Creative Strategies
  • Avi Greengart – Founder, Lead Analyst - Techsponential
  • Hubert Nguyen – Founder, Ubergizmo
  • Jussi Mäkinen – Chief Brand Officer, Varjo
  • Ori Inbar – AWE Co-founder

Whether you're an XR enthusiast, a tech-savvy consumer, or someone intrigued by the future of computing, the panel discussion offers a comprehensive look into what could very well define the next frontier in technology. It's not just about a product; it's about the future of how we will interact, work, and even perceive reality in the years to come.

So make sure you watch below what is a spirited dialogue that offers industry insider perspectives on the Vision Pro and explores the potential of Apple’s XR technology to raise spatial computing to the next level.

Plus, you’ll get to see Ori prove exactly why he is one of the leading visionaries in the XR industry, as he correctly predicts that users will be able to use their iPhones to record immersive content using their iPhones BEFORE Apple themselves announced it as part of their iPhone 15 keynote held on September 12th (skip to 56:32 to see the exact moment Ori demonstrates his psychic abilities).

Make sure you come and see the impact of Apple’s new Vision Pro headset on the XR industry firsthand by attending AWE EU in Vienna from October 24-25. Join the rest of the AR and VR community in the Austrian capital next month, and gain insights on how the spatial computing landscape is evolving now that an Apple headset has been confirmed and its arrival is imminent.

Get tickets for AWE EU 2023

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