As an essential part of Volkswagen’s holistic brand strategy, 361/DRX, a spin-off of international brand experience agency AVANTGARDE, has created a path-breaking AR experience bringing together the best of creativity and technology. The Volkswagen sales congress in Bilbao at the end of September where visitors could take AR Selfies with national soccer coach Jogi Löw, marked the kick-off for a far-reaching Augmented Reality campaign. In his session, Daniel Sack, Managing Director at 361/DRX, explains how Volkswagen’s AR experience will set new standards - in building brand-related communities as well as enabling outreach, interaction and engagement on a large scale through social media. By implementing an innovative content management platform that enables fans, brands, influencers, celebrities and their agencies to integrate their own AR content, 361/DRX bridges the real and the virtual word. Furthermore, Daniel will present an outlook to further measures planned in order to deliver a benchmark case in Digital Reality Storytelling for brands.
At the 18th of October at last years at AWE EU in Munich, Open AR Cloud (OARC) officially launched and started taking on founding members and partners. We reached more than 240 members and 36 partners by November 1st. This AWE, Jan-Erik Vinje, the managing director of OARC will present what the OARC community has achieved together the last year, what the working groups are currently focusing on and what are the major upcoming initiatives from the organization. There will be updates on the State of The AR Cloud report, on OARC's ongoing initiative to create a universal standard for the geospatial position and orientation of real and digital objects (GeoPose). OARC believes GeoPose could be as important to the spatial computing era as the URL has been for the web era. Importantly OARC will also present the pioneering work they have done together with the XR Safety Initiative that OARC announced a strategic partnership with at the May 28th AR Cloud Symposium in Santa Clara.
With 200 million active users and over $20 billion expected market investments by 2020, Virtual Reality (VR) is inevitably making its way into the consumer market. With the rise of technologies like VR, Augmented Reality (AR) and mixed Reality (MR), collectively known as XR, researchers are expressing concerns about the safety, privacy, ethics and security. Kavya Pearlman, Co-founder of the XR Safety Initiative is working with such researchers to stay ahead of the bad actors, and help establish security and safety standards for XR technologies. XRSI is conducting research, spreading awareness and building information security and policy framework to address concerning in emerging technologies such as XR. The Talk will walk the audience thru the following: -What are the potential threats in XR -Why should we care about XR Safety -Who all should be concerns Additionally Pearlman would share high level overview of some recently discovered "novel" cyber attacks in various VR apps and platforms, to demonstrate how XR technologies are absolutely susceptible to hacking and manipulation. Finally the closing of the talk with -How can any XR stakeholder get involved and make a positive impact via XRSI.
The real world and the digital world are merging. AR/VR technologies are reshaping the way we communicate and interact with each other. They're also changing the way we represent ourselves - our virtual identities. Due to the emergence of AR/VR, the next computing platform will be driven by expressive virtual avatars that mirror the fidelity of real-life interactions, enabling true telepresence, where people could meet, play games, work, and basically do anything with people anywhere in the world. In this talk, Kaspar will talk about how personal avatars are being used in different industries today (from VR meeting, gaming to fashion) and what are the issues and opportunities we have.
Ambarish will talk about how the future of augmented reality is via the web and will be device agnostic. He will talk about the future of 3D Internet and why it will be that way as well as do live demo of 4 types of AR via web
ApertusVR offers a brand new "no vendor lock-in" approach for virtual and augmented reality on different operating systems and on different virtual and augmented reality hardware. This higher abstraction level enables that the business logic has to be implemented once and then it works on any platform. Moreover these different virtual and augmented reality hardware can be shared a same virtual reality scene at the same time. The ApertusVR engine only contains libraries in order to easily integrate the virtual and augmented reality technologies into an already existing product. By the help of the factory plugins and samples ApertusVR could boosts up the creation of a minimum viable product from scratch.