Nicola "Nick" Rosa is an award-winning professional specialised in digital transformation, innovation strategy, and creative technology with more than 20 years of experience. He has previously worked for Google, Spotify, IBM IX, Yahoo!, and Atari, and is now part of the Accenture Innovation team, where he serves as the "Industry Technology Innovation Director for Europe" and directs the "Accenture Global Generative AI Studio for Consumer Products."

Nick is a Board Member at AIXR the international academy organising the prestigious XR Awards, and at Virtual World Society, a non-profit foundation that explores the intersection of XR, AI, and other emerging technologies for positive impact and long-term societal change.

He also co-hosts and co-authors two podcast series: "Field of View," focused on the immersive technologies industry and its applications for consumers and enterprise, and "AI Shift," focused on AI and its impact on business, society, culture, and art. Nick frequently presents keynotes at international events such as Augmented World Expo, Meta Connect, Fyuz, Frontier Summit, and CogX. His first book, "Understanding the Metaverse: A Business and Ethical Guide," was published by Wiley worldwide in October 2022 and is available in print, Kindle, and audiobook formats.