Christina Lee Storm has revolutionized the XR industry with over two decades of producing and executive management, merging storytelling with cutting-edge technology in AR, and VR. Her leadership in virtual production at Netflix and DreamWorks Animation has ushered in award-winning VR experiences for major franchises, including "How to Train Your Dragon," and other innovative AR projects.

Her role as founder and CEO of ASHER XR and PLAYBOOK has seen her advance narrative through emerging technologies and explore new frontiers in digital storytelling. A respected voice in the industry, Storm serves on several boards and committees, promoting women in STEAM and driving the evolution of immersive media.