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How AR is changing the way we read

Nov 11

15:30 - 15:50

Description

When was the last time you’ve read a book? In the age of digital media, we have the world at our fingertips. Yet many of us spend endless screen time on the latest in entertainment, significantly reducing the time we spend reading. The rise of Augmented Reality presents a brilliant opportunity to cultivate reading habits once again. Discover how the use of AR brings books to life by engaging the user in a multi-sensorial story. You can read, hear and see the action happening right in front of you, expanding your imagination as you dive deep into the tale. From classics like Sleeping Beauty and Snow White to modern-day icons of the Transformers and My Little Pony - learn how Bookful has been using AR to remodel the reading experience for children. In the age of AR, the reading revolution will make inspired readers of the next generation.

Speakers

Co-Founder & Chief Marketing Officer , InceptionXR

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Description

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09:30 - 10:00

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10:00 - 10:20

Description

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Speakers

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10:20 - 10:40

Description

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I'll share my experience working in big and small companies and give some insights into how to make it work out for everyone involved.

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10:40 - 11:00

Description

In this session we will review the fruits of Microsoft’s collaboration with different entities in the Israeli eco-system, to create a pragmatic, tangible and innovative AR solutions. Reviewing the work we did with our partners in the Israeli eco-system, we will tell the story of AR and the Israeli secret-sauce:
Health (Rabin Medical Center) - the first HoloLens driven tumour removal operation in the world
Architecture(AN+, The City of Tel-Aviv) - Tel Aviv authority for urban planning approving the building of Canada Embassy in Israel
Airline (El Al) - HoloLens as a tool for real-time evaluation of hand luggage
…and Art (Bezalel) - “By leaves we live” changing the face of urban planning forever, presented at the La Biennale di Venezia

Speakers

Leader of Microsoft innovation lab - The Garage , Microsoft