About AWE

Since 2010, AWE has been the world’s #1 XR and AI community, helping connect, educate, and enable commercial growth and market adoption for 5,000+ companies and 80,000+ professionals in the ecosystem.

The AWE community operates around the world, 365 days a year to offer:

  • A series of major conferences and exhibitions in the USA, Europe, and Asia.
  • Year-round online events and meetups in over 30 cities.
  • Special educational programs to advance careers and upskill the XR community.
  • Resources for the XR industry: News digest, talks, demos, enterprise research, and event listings.
  • The XR industry’s most prestigious and long-standing awards competition—The Auggie Awards and the XR Hall of Fame.

AWE features an expo floor with hundreds of exhibitors where participants experience the latest demos from leading companies and startups. This includes personal AI, physical AI, and robotics, as well as the full spatial spectrum—from AI smartglasses to Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR).

Our Program Tracks

Our program spans 16 distinct tracks covering:

  • Fortune 500 Enterprise case studies
  • Digital twins and reality capture
  • AI + XR
  • Enabling tech such as optics, displays, and haptics
  • Developer and creator tools
  • Policy and ethics
  • XR gaming and location-based entertainment
  • Immersive video, the narrative art festival, and latest research

A Curated Experience for Every Audience

We provide specialized tracks and networking for:

Platform Providers
Solution Providers
Builders
Startups
Gaming Studios
Art Studios
Enterprise
Government
Investors
Media & Creators
Ecosystem/NGOs
Academia

This includes specialized solutions for verticals such as industrial and manufacturing, retail and e-commerce, defense, life sciences, healthcare and wellness, AEC, the built environment, transportation, and energy.

2026 Theme: I, Spatial

“I, Spatial: Humans Empowered by Spatial AI” offers a human-centric alternative to giving unchecked responsibility to AI. It is an identity for those seeking to restore human agency in an AI world and a commitment to building a future that is responsible, ethical, and equitable. This is a call to action for the ecosystem to show what “I, Spatial” means on the biggest stage in the XR world.

Upcoming Events

Every minute engaged in AWE contributes to the acceleration of the XR industry, ultimately driving us closer to the goal declared by AWE's cofounder:

"If we are able to harness the power of XR and AI to help fight some of the greatest challenges facing humanity, then by 2030 Spatial Computing will be a trillion dollar industry."

Ori Inbar, AWE cofounder

Our Mission

Our mission is to help the XR community advance Augmented Reality and Virtual Reality technology in order to further human progress. With the industry successfully reaching the milestone of 1 billion active users of AR in 2020, over the next decade AWE aims to guide the industry’s attention towards our own core objectives of enabling people across the globe to learn, connect and grow within the XR industry.

The AWE community is committed to pursuing the goal of building a 1 trillion dollar XR industry by 2030, while ensuring the outcome is a world worth living in.

Our Values

  • Passion for XR
  • Collaboration and respect to everyone in the community
  • Openness, equality, and belonging
  • Security, safety and privacy
  • Making a difference in the world
  • Combat global warming by making carbon-neutral events and supporting XR solutions that fight climate change

Brief History of AWE

AWE was first organized in 2010 by augmentedreality.org with the primary mission to accelerate the adoption of augmented reality by bringing together the industry: developers, creators, founders, product leads, C-level executives, enthusiasts, media and analysts.

The first AWE event started with only 300 attendees and a handful of exhibitors. Today, AWE events have grown to thousands of attendees from around the world, hundreds of sponsors and exhibitors and an extensive network of professionals in Augmented Reality, Virtual Reality and other immersive technologies.

AWE’s annual Auggie Awards continue to be the most recognized AR & VR industry awards in the world since they began in 2010, and today continue to showcase the best solutions and innovations in Augmented, Virtual and Mixed Reality. Over the past decade, AWE has become the most valuable AR/VR global community, always striving to help its members learn and connect, whilst facilitating new business opportunities.

Important Information

AWE NEVER sells contact information!

List sales offers are fraudulent and are not affiliated with AWE—please ignore them and do not make any purchases from list sellers of any kind. This applies to hotel offers and survey offers that are not directly from AWE as well. Thank you for sharing this information with your team.

The AWE Council

The AWE Advisory Council comprises industry luminaries, thought leaders and influencers who share AWE’s aspiration of seeing XR enter the mainstream and become an essential part of our lives and work. AWE harnesses the Council’s depth and expertise in XR to curate the most important and influential people, products and ideas shaping the Spatial Computing industry. Learn more about the council.

 

Upcoming events


Past events