Ori Inbar, Co-founder and Executive Director of AWE and Super Ventures will kick off AWE Tel Aviv with a special welcome address and his annual state of the industry.
For 50 years, computing has been a two-dimensional representation of a three-dimensional world.
Now, tech giants and thousands of startups who are seeking growth opportunities beyond mobile have set spatial computing on a trajectory for exponential growth. Most large corporations are adopting spatial computing to improve their businesses driven by strong evidence it delivers measurable ROI, and consumers begin to appreciate the radical benefits of this technology which could signal the next dimension of humanity. In 2019, everyone must enter the next dimension to understand the impact it’s bound to have on their lives and businesses.
Now is the time to create killer apps in XR for training, healthcare, and entertainment. Over the past three years the foundation for immersive computing has been well established for businesses that are keen to find advances in technology that will benefit them. The XR hardware ecosystem is very strong with many excellent options to choose from. Now we are faced with the challenge to create the killer apps across 10 key industries. This talk will explore where we see clear blue ocean for companies to explore with immersive computing solutions.
This session will focus on the hard data about what's working (and what isn't) in today's AR/VR market, and where we go from here. It will also provide real world examples of companies delivering serious ROI already.
Startups have ambition but lack scale (people and money). Big companies have scale, but grow too conservative after early successes.
Working together, even getting acquired, can often change the game. But it comes with many pitfalls, and usually not the ones you tend to worry about.
I'll share my experience working in big and small companies and give some insights into how to make it work out for everyone involved.
In this session we will review the fruits of Microsoft’s collaboration with different entities in the Israeli eco-system, to create a pragmatic, tangible and innovative AR solutions. Reviewing the work we did with our partners in the Israeli eco-system, we will tell the story of AR and the Israeli secret-sauce:
Health (Rabin Medical Center) - the first HoloLens driven tumour removal operation in the world
Architecture(AN+, The City of Tel-Aviv) - Tel Aviv authority for urban planning approving the building of Canada Embassy in Israel
Airline (El Al) - HoloLens as a tool for real-time evaluation of hand luggage
…and Art (Bezalel) - “By leaves we live” changing the face of urban planning forever, presented at the La Biennale di Venezia
Will look at the process involved in identifying the pain points, finding the solutions and supporting the development of solutions that do not yet exist.
An in depth look at how three organisations are using VR and AR in different ways to build empathy or as an educational tool.
Christopher will talk about how the ICRC have used AR and VR to communicate about urban warfare with the aim of building empathy. He can talk about two projects i. Enter the Room, an AR project: https://vrscout.com/news/red-cross-ar-app-war/
ii. Google Daydream Impact funded VR film the Right Choice: https://vrscout.com/news/the-right-choice-daydream-impact
Sandra will share insights from their VR project about the threat of improvised explosive devices in Fallujah, Iraq.
Charlotte will talk about how VR can be used for health promotion and education in their film that aims to remove stigma, and motivate young people to get tested for HIV.