We are in a transition from "see what you see" to "understand what you see." In this session we will be touching on, but not limited to, the following topics: 1. Applications that recognize the objects in your view (using image caption, object recognition, landmark recognition) 2. Understand your surroundings application: ARKit, ARCore, and technology built upon them. 3. Assist people’s social interactions (face recognition, facial expression recognition, voice recognition) 4. Industry vertical applications in AR 5. Limitations for the deployment of AI applications.
Edge compute and 5G are coming fast and they will separately and together change the way immersive applications can function. Learn how multiple telcos are working to enabling device manufacturers and service providers to address significant technical challenges with bandwidth, location positioning, AR cloud deployment, multi-user collaboration, computer vision services and more while users operate with true mobility.
Spatial computing and the AR Cloud, how far have we come and how can we go faster?
We are seeing Holographic Ambassadors combined with Sentiment Analysis pose great potential for brands to convert shoppers to buyers, reduce product returns and build brand loyalty through measurable interactions. With sentiment analysis, brands are no longer combined to the binary model of analytics, but rather can utilize a spectrum of sentiment to best programmatically deliver targeted AR experiences.
This interdisciplinary session will explore the role of the spatial browser in the post-smartphone world, the creation of 3D web and immersive content, and new interaction modalities for information discovery.
Spatial computing devices will transform how we understand and approach spatial problems across countless business practices. That’s certainly the promise that brings us all here, yet how do we tap that transformation in these early days with today’s devices in cost effective ways? I’d like to share our learnings of where to find those gems and how we’re navigating today’s myriad barriers to deliver on those gems. Five years in the trenches developing dozens of XR apps has revealed powerful patterns that have become the underpinnings of our holistic enterprise platform. The goal of the platform is to deliver what’s possible today while rapidly layering in new capabilities as new services and devices emerge. The platform approach makes it possible to rapidly and efficiently embrace new benefits over time without disrupting processes. Those benefits include fewer injuries, faster design iterations, reduced rework, less travel, faster comprehension, deeper insights, more impactful sales, and longer knowledge retention.
Immersive technologies present a series of ethical dilemmas for experiential designers who have to make morally-ambigious design decisions. For example, the Holocaust Museum had to request Niantic Labs remove it as a PokéStop within Pokémon GO. Respecting this sensitive cultural context seems like an obvious moral intuition, but it also points to a larger open question of who owns virtual space? Should the AR cloud be considered an extension of private property? Or should it be more of a First Amendment free speech zone that democratizes creative expression? Can both be true? How should designers navigate these types of complicated moral dilemmas when the interests of the individual are in conflict with the interests of the collective? This keynote talk by The Voices of VR podcast host Kent Bye will explore the full landscape of ethical and moral dilemmas that creators of augmented reality technologies will be facing in the near future ranging in topics of privacy, ownership, consent, identity, economics, cultural norms, and implicit social contracts.