Emily has walked a winding road to AR. She meant to go into Canadian politics and then accidentally moved to Switzerland to work for the International Olympic Committee. Managing the IOC’s broadcast partner relationships, Emily learned to use tech as a tool to engage a target audience. The marketing consultancy she co-founded upon moving home in 2014 built their first mobile AR app two years later. These days, you can find Emily exploring AR to level up learning in her role at Nelson Education.