Nicole Lazzaro
President Xeodesign Inc

Nicole is the leading authority on emotion and player experience and designed the first iPhone game. With a Stanford degree in psychology Nicole is the first person to use facial expressions to measure player reactions, she puts her expertise to work designing award-winning XR interfaces for enterprise as well as games at her company XEODesign Inc.

Her work inspires millions of leading developers worldwide. Lazzaro’s clients include The Sims, Myst, Star Wars, Eyefluence, and Facebook Horizons. One of the top 20 women working in video games, Nicole and her work have been widely cited by global news media such as Wired, Rolling Stone, Fast Company, Samantha Bee, CNN, CNET, and the Wall Street Journal. She has advised the Obama White House and the US State Department on the use of games to improve our world. Nicole is currently developing Follow the White Rabbit, a mind-bending XR adventure about a magician whose magic one day suddenly works. (