Nicole Lazzaro
President Xeodesign Inc
For 25 years Nicole has run XEODesign providing key industry, strategy, and customer insights for leading companies such as EA, Ubisoft, Glu Mobile; as well as organizations outside of game such as IBM, Oracle, Google, the State Department, and the Obama White House. From designing the first iPhone game, to planting 16K trees in Madagascar, to authoring the 4 Keys to Fun, Nicole’s work inspires millions of developers worldwide including consulting on bestsellers such as The Sims, Myst, and Star