Back to agenda

The Future of Advertising = BTC™… Brand to Camera

May 27

03:10 PM - 03:30 PM

Description

Every brand needs what is now called a camera strategy to engage consumers when they are on the phone and on the camera. This is evident in the successful experiences TACTIC builds for brands now. 19 Crimes, Jack Daniel's, Coca Cola, and Jim Beam to name a few of the experiences that have been introduced to millions of new augmented reality users. And as we evolve from the phone to the face where our digital and physical worlds synthesize, AR will be the ad format of the future and a trillion dollar industry. Within this transformation for experiential product boom will be the demand of web based XR and more immersive experiences for user retention. In this conversation between Tactic Founder Pete Oberdorfer and Unity Technologies Head of AR/VR Ad Innovation Tony Parisi, you will discover how to bring users coming back for more, how to safely track user data and grow your sales and more.

Speakers

Head of AR/VR Ad Innovation , Unity Technologies
Founder , TACTIC

Related Sessions

May 26

11:50 AM - 12:30 PM

Description

Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.

Speakers

Brand Manager , 8th Wall
Engineering Manager , Trigger Global
CEO & Executive Creative Director , Trigger Global
Director, Digital Marketing , Sony Pictures
Head Retail Innovation , Lego
May 26

01:00 PM - 01:20 PM

Description

How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices? This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.

Speakers

Executive Creative Director , Left Field Labs
May 26

01:20 PM - 01:40 PM

Description

The NBA has been at the forefront of creating innovative digital fan experiences. Scott Stanchak, the league’s Vice President, Emerging Technology, will detail how the NBA is using augmented reality, mixed reality and virtual reality to bring fans from around the world closer to the game. Stanchak will also discuss how the NBA is using a similar innovation process to enhance the live game-viewing experience.

Speakers

VP, Emerging Technology Products , NBA
May 26

01:40 PM - 02:00 PM

Description

This year NFL football fans were able to enjoy a new AR activation on-site in Miami, the host city of Super Bowl LIV. Utilizing the Unity platform, Bose created a beacon-based fan experience as part of the 10-day celebration leading up to the game, in partnership with the NFL and Trigger Digital. Fans were asked to don a pair of Bose headphones and approach a set of “players’ lockers”. Activated by a beacon, the lockers came to life with an audio experience offering content related to the relevant NFL player. For example, the fan may have heard a previously conducted interview between the player and a reporter. In this presentation, Michael Ludden, Global Head of Enablement & Principal AR Advocate at Bose, Tony Parisi, Head of AR/VR Ad Innovation at Unity Technologies and Jason Yim CEO at Trigger Digital will explain how this activation was developed and why an exclusively audio-first approach to augmented reality with tailored audio content can be a new way of engaging consumers that is often overlooked. The speakers will demonstrate what is possible with audio AR, including how it can provide a sense of motion and direction.

Speakers

CEO & Executive Creative Director , Trigger Global
Head of AR/VR Ad Innovation , Unity Technologies