Intelligent technology is transforming the way life sciences gets critical products to market faster, while increasing reliability and quality. As drug development becomes more sophisticated – shifting from small molecule batches to elaborate biologics and on to personalized medicine tailored to an individual – the industry’s technology must advance as well. Disruptive technologies like AI and AR are modernizing the industry, paving the way for an intelligent new world of smart manufacturing that will be critical for competitive survival. It’s all about data and continuous process improvement. The life sciences now have the opportunity to collect, augment and consume dynamic data in transformative ways through AR and AI. Immersive technology and spatial contextualization further elevate the industry’s capabilities, connecting the teams and systems responsible for streamlining and accelerating highly complex processes. AR and AI will be the differentiating factor between life sciences of today, and the empowered organizations of the future.
Join Patrick Costello, Sr Director Business Development at Qualcomm Technologies, Inc. and Raffaella Camera, Global Head of Innovation & Strategy at Accenture Extended Reality as they present a case study around event planning in the hotel industry. The Accenture XR Event Planner is an immersive, collaborative and interactive augmented reality (AR) and virtual reality (VR) solution piloted in partnership with Qualcomm, Intercontinental Hotel Group (IHG) and InterContinental Los Angeles Downtown. The XR Event Planner solution extends the digital consumer journey to include mobile, mobile AR, AR glasses and VR headsets—enabling event planners, buyers and hotel sales staff to visualize, customize and move through event spaces remotely and collaborate throughout the process. Focus group feedback and market analysis shows hotels could shorten the sales cycle, improve brand affinity and connection with clients and increase revenue up to 8 percent in the $330 billion annual US meetings and events industry.
Predicting and immersing one with the future is always a challenge and a desire. The IEEE rises to that challenge based upon the work it does on multiple new and emerging technologies through serving as a catalyst for developing new innovations, products and services. IEEE Future Directions serves as an incubator for these new initiatives. One of its focus areas, Digital Reality serves to explore and enable the coming Digital Transformation through collaboration among technologists, engineers, regulators, practitioners, and ethicists around the world. The Digital Transformation is fueled by advances in technology, such as Artificial Intelligence (AI), Machine Learning (ML), Quantum, and applications using the copious amounts of continuously generated data. By leveraging these technologies and others developed such as Augmented Reality (AR), Virtual Reality (VR), and Digital Twins, the line between the physical world and the digital world will be increasingly less distinct, thus enabling an immersive intelligent digital world. Applications are already quickly emerging across the broad fields of education, manufacturing, medicine, entertainment, automotive, enabling the sharing of services, and more. Emphasis will be upon presenting practical applications and its implementations of interest to attendees. Subject matter expert speakers will comment on current and past implementations.
AR can drive real business value and the industry now has the numbers to prove it, so much so that many Fortune 100 companies across many verticals are taking notice and looking for the right use cases for their business. This info-packed session highlights companies across several different industries and their paths to success with AR. Panel participants will share their successes in implementing AR in their organizations, their methodology for choosing their initial use cases, and discuss lessons learned along the way. This is a must-attend session for companies that are looking to begin their AR journey or are thinking about how they can take their existing AR projects to the next level by expanding into new applications or business units.