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The Power of Virtual Showrooms to Increase Sales Engagement During Quarantine and Beyond

May 27

02:50 PM - 03:10 PM

Description

Notices advising customers that retail showrooms and meeting spaces are closed are commonplace, both physically and on the web. In this informative presentation, Tracy Hutson, of ABC's "Extreme Makeover: Home Edition" demonstrates ViRSE, her new Virtual World technology which moves the sales and service experience online using immersive technologies. Find out how your e-commerce revenue can be boosted for high-ticket sales using ShopViRSE and new best-practices that have been accelerated by the pandemic.

Speakers

Co-founder , ViRSE

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11:50 AM - 12:30 PM

Description

Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.

Speakers

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Description

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Speakers

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May 26

01:20 PM - 01:40 PM

Description

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Speakers

VP, Emerging Technology Products , NBA
May 26

01:40 PM - 02:00 PM

Description

This year NFL football fans were able to enjoy a new AR activation on-site in Miami, the host city of Super Bowl LIV. Utilizing the Unity platform, Bose created a beacon-based fan experience as part of the 10-day celebration leading up to the game, in partnership with the NFL and Trigger Digital. Fans were asked to don a pair of Bose headphones and approach a set of “players’ lockers”. Activated by a beacon, the lockers came to life with an audio experience offering content related to the relevant NFL player. For example, the fan may have heard a previously conducted interview between the player and a reporter. In this presentation, Michael Ludden, Global Head of Enablement & Principal AR Advocate at Bose, Tony Parisi, Head of AR/VR Ad Innovation at Unity Technologies and Jason Yim CEO at Trigger Digital will explain how this activation was developed and why an exclusively audio-first approach to augmented reality with tailored audio content can be a new way of engaging consumers that is often overlooked. The speakers will demonstrate what is possible with audio AR, including how it can provide a sense of motion and direction.

Speakers

CEO & Executive Creative Director , Trigger Global
Head of AR/VR Ad Innovation , Unity Technologies