Agenda

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May 26

11:50 AM - 12:30 PM

Description

Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.

Speakers

Head Retail Innovation , Lego
Director, Digital Marketing , Sony Pictures
CEO & Executive Creative Director , Trigger Global
Engineering Manager , Trigger Global
Brand Manager , 8th Wall
May 26

01:00 PM - 01:20 PM

Description

How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices? This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.

Speakers

Executive Creative Director , Left Field Labs
May 26

01:20 PM - 01:40 PM

Description

The NBA has been at the forefront of creating innovative digital fan experiences. Scott Stanchak, the league’s Vice President, Emerging Technology, will detail how the NBA is using augmented reality, mixed reality and virtual reality to bring fans from around the world closer to the game. Stanchak will also discuss how the NBA is using a similar innovation process to enhance the live game-viewing experience.

Speakers

VP, Emerging Technology Products , NBA
May 26

01:40 PM - 02:00 PM

Description

This year NFL football fans were able to enjoy a new AR activation on-site in Miami, the host city of Super Bowl LIV. Utilizing the Unity platform, Bose created a beacon-based fan experience as part of the 10-day celebration leading up to the game, in partnership with the NFL and Trigger Digital. Fans were asked to don a pair of Bose headphones and approach a set of “players’ lockers”. Activated by a beacon, the lockers came to life with an audio experience offering content related to the relevant NFL player. For example, the fan may have heard a previously conducted interview between the player and a reporter. In this presentation, Michael Ludden, Global Head of Enablement & Principal AR Advocate at Bose, Tony Parisi, Head of AR/VR Ad Innovation at Unity Technologies and Jason Yim CEO at Trigger Digital will explain how this activation was developed and why an exclusively audio-first approach to augmented reality with tailored audio content can be a new way of engaging consumers that is often overlooked. The speakers will demonstrate what is possible with audio AR, including how it can provide a sense of motion and direction.

Speakers

CEO & Executive Creative Director , Trigger Global
Head of AR/VR Ad Innovation , Unity Technologies
May 26

02:10 PM - 02:30 PM

Description

AR is being used to create new, engaging, effective ways for consumers to interact with brands and businesses. By adding AR gamification and location-based context, businesses are increasing reach, user sentiment, and actual foot traffic. Having worked with global and national brands like AT&T, Simon Malls, Starbucks, Mcdonalds, and Samsung, Niantic's sponsorship platform has been evolving to a new form of AR marketing that is non-intrusive, organic, and engaging. Gaming is the new way to reach the so-called "unreachable" demographic, those who can no longer be engaged with via traditional forms of marketing. With the gaming narrative and experience in mind, we will walk through how location-based AR games can drive foot traffic to brick-and-mortar stores and provide highly contextual and timely moments of engagement with customers. Pulling from real world results, we will share case studies on what works in location-based AR gaming and how brands can leverage this new form of marketing. Having worked with global and national brands like AT&T, Simon Malls, Starbucks, Mcdonalds, and Samsung, Niantic's sponsorship platform has been evolving to a new form of AR advertising that is non-intrusive, organic, and engaging. Gaming is the new way to reach the so-called "unreachable" demographic, those who can no longer be engaged with via traditional forms of advertising. With the gaming narrative and experience in mind, we will walk through how location-based AR ads can drive foot traffic to brick-and-mortar stores, create location context for digital brands, and provide highly contextual and timely moments of engagement with customers. Pulling from real world results, we will share case studies on what works in location-based AR gaming and how brands can leverage this new form of advertising.

Speakers

Sponsorship Platform Product Lead , Niantic
Business Development , Niantic