Linda Ricci is Founder of Decahedralist Consulting, a boutique strategy and innovation firm. With a passion for the intersection of business, technology and innovation, she works with brands to define their future when emerging technologies are transforming markets. A thought leader in the XR space, she's a sought after speaker, from TEDx (talking about how spatial computing will supercharge grassroots movements) to AWE, VRTO, and Facebook, and is a key member of the WebXR Awards team raising awareness for WebXR. When not pondering the future of XR and its impact she is avidly creating 3D digital art for AR and VR. A Mass Communication graduate of Boston University, Linda received her MBA from the Rotterdam School of Management, Erasmus University.