Anders is Head of Enterprise, within Bublar Group, one of the leading publicly listed Nordic XR-technology companies. He has extensive experience in XR technologies (AR/VR/MR/3D), broadcast, digital and social media, new business development, betting/gaming, digital transformation and creating new business concepts. In his current position in Bublar he has been driving the development of new VR-training solutions for global companies. Previously Anders held several positions in one of the main Swedish broadcasting companies TV4, where he among other assignments developed their VR strategy and new concepts. He has developed new business models for gaming companies within marketing and e-commerce. Anders has a strong track record from different positions in start-ups as Managing Director or Head of New Business and Business Development. He was co-founder of the company Rayvr focusing on immersive tech. Anders holds a M.Sc. in Business & Administration, from Stockholm University, Sweden. He spends his free time with his family and with his passion for running.