Ian Dawson
CEO Augmentive Studio

Ian began his VR career in 1990 as a hobby with a few friends who were interested in using the technology to push the boundaries in medicine and entertainment. More recently, he has been focused on VR/AR/MR/XR strategy and production through his companies IDGRAFX and Augmentive Studios on projects for the NFL, Converse, Facebook, Google, Reebok, Spatialand (Walmart Enspirience), Hershey’s, T-Mobile, Marina Bay Sands, McLaren and others.

With more than 30 years of experience as an executive and producer of VR/AR/MR/XR, experiential initiatives, branding, motion graphics, animation, and visual effects, Ian has been awarded 7 Emmy awards, 11 Emmy award nominations, 11 Broadcast Design awards, 4 Telly awards, and 2 Clios. 

Ian VFX supervised and produced the futuristic AR Jarvis sequences for Ironman 1 & 2. He has produced over 50 feature title sequences and over 100 commercials for Fortune 500 brands worldwide. Ian has contributed to the launch and rebrand of networks in over 20 countries worldwide for RTL, BSkyB, Star TV, MNET, ORT Russia, TV Norge, TV4 Sweden, Singapore TV 8 & 12, TF1, and CCTV China. Domestically he produced network and show branding for Paramount, Discovery, HBO, Showtime, ESPN, Fox, MSNBC, ABC, NBC, CBS, WB, Fox Sports, NFL Network, among others. He has produced the broadcast and screens graphics on 13 Oscars shows and other live events such as the Emmys, Grammys, Stand Up to Cancer, Tony Awards, NFL Honors, Country Music Awards, and NatGeo’s Earth Live. 

Over the last 10 years, he has been working to bring traditional VFX artist and developers together to create unique immersive applications. He believes that creating collaborative teams of creative artists from the visual effects industry and application developers is the key to pushing the envelope of what is possible in the immersive space.