Ryan Canuel co-founded Petricore in 2015, leading the studio to focus on XR game development and interactive media. The studio has collaborated with notable brands like Meta, Snap, Google, Bose, and Ellen DeGeneres, and additionally releasing original titles that have reached millions worldwide across various platforms. Currently, Petricore is developing 'Mythic Realms,' a mixed reality RPG supported by Meta for the Meta Quest ecosystem. Canuel has also contributed to the field as an AR and XR design instructor at Becker College.