Description

This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.

This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.

Speakers

Billie Goldman

Partner Marketing Director , Intel

Patrick Johnson

CEO , Rock Paper Reality

Lisa Peyton

Immersive & Strategic Comm. Instructor , University of Oregon

Kellie Bayer

Senior Event Program Manager , Intel

Description

Fans don’t just want to watch the game - they want to be a part of the experience. To engage their attention, fans demand a personalized, emotional experience, with increasing pressure to show innovation. Tech enabled experiences provide brands an opportunity to gain insights on their fans (their needs, motivations, etc.), and become more influential in their purchasing decisions.

Whether digital platforms, AR, VR, AI, holograms, or NFTs, the gamification of the fan experience is an example of the way teams and brands can optimize consumer interactions to increase sales, analyze customer engagement, and measure partnerships. From pre-event, to on-site, to at-home, and post game experiences, our fireside chat will explore how brands can leverage XR to connect with consumers, build fanbases, and influence opinion.

Speakers

James Giglio

CEO and Founder , MVP Interactive

Bobby Basham

Director, Baseball Innovation , Chicago Cubs

Natascha French

CEO , Scale Strategies

Description

Join us for the launch of Meet the Makers, an online magazine show featuring in depth interviews with creators and developers (makers) who share inspirational stories of their own professional success to inspire other makers. This session will demonstrate an overview of what Meet the Makers - purpose of the show, type of content planned, etc

Speakers

Sophia Moshasha

Metaverse Futurist , VR/AR Association

Karen Alexander

Immersive Learning Consultant , MetaVRse

Ben Erwin

Creator , The Polys - WebXR Awards

Julie Smithson

Co-Founder , MetaVRse

Description

Coming Soon!

Speakers

Chanel Summers

Vice President, Creative Development , VRstudios

William Tustin

CFO , Chicken Waffle

Bob Cooney

Author , The Being Virtual Show with Bob Cooney

Jonathan Nowak Delgado

CEO and Co-Founder , Spree Interactive

Description

It's never too early to start building a strong community through active engagement with your potential customers or players. In this session, Eric Masher and Todd Jackson offer practical advice on how to create and sustain a successful VR community.

Speakers

Todd Jackson

Content Creator/Media Influencer , Q2C-VR Gamer

Eric Masher

Content creator/media Influencer , Q2C-VR Gamer