Tool Callif
President Tool of North America

Dustin leads the day-to-day management of Tool, a creative production partner working with the world's most recognized brands, ad agencies and entertainment studios across content, experience and creative technology executions. Our mission is to help clients concept and produce creative marketing that achieves earned attention.

Dustin's focus is on guiding Tool's strategic growth in developing an evolved creative production model. This includes leveraging cultural and communication strategy to take a PR incubated approach to production. Dustin is responsible for founding the Experience group at Tool , consisting of Experiential & Creative Technology.  

Dustin’s been producing AR campaigns for brands since 2012, with clients ranging from Pepsi to L’Oreal.  In 2018,  he saw an opportunity for WebAR to be a platform for democratizing AR and  led Tool to become a premier partner of 8th Wall/Niantic.   

Working with clients such as Amazon, Uber, Airbnb, Facebook, Netflix, Google, Under Armour, Landrover, Intel, Starbucks, Nike and others, His projects have been recognized with numerous awards, including at the Emmy’s (2x) and Cannes Lions (Palme d'Or 2016 Winner). Dustin maintains an active presence in the interactive advertising and marketing industry, serving as a judge for the Webby Awards, Effie Awards and AICP Next Awards.