Augmented (AR) and Virtual Reality (VR) systems are designed to immerse humans into rich and compelling simulated environments by leveraging our perceptual systems (i.e. vision, touch, sound). In turn, exposure to AR/VR can reshape and alter our perceptual processing by tapping into the brain’s significant ability to adapt to changes in the environment through neural plasticity. Therefore, to design successful AR/VR systems, we must first understand the functioning and limitations of our perceptual and cognitive systems. We can then tailor AR/VR technology to optimally stimulate our senses and maximize user experience. Understanding how to wield AR/VR tools to reshape how we perceive the world also has incredible potential for societal and clinical applications. By attending this tutorial, attendees will learn how to employ our current understanding of human perception to design more sophisticated and ecological AR/VR systems that optimize user experience and minimize or even eliminate the undesired side effects.
Kids are taking over! Hands-on session about our experience working with high-school students and teachers building XR experiences for the first time. We will go through the learning benefits from 3D design, to team building and programming and will show a demo of our immersive learning platform ZOE on the Oculus Quest.
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
When beginning to arrange elements of an AR experience, questions of ergonomics threaten to derail the process from the onset. In fact, lacking control of our audience's actions when they view content we make in AR, we risk our message being lost altogether. Foundations of Responsive Content in AR calls out the problems of ergonomic and content variables in AR experiences, and presents concepts and techniques we can begin implementing to make AR more immersive, accessible, and responsive to our audience. Complete with a usable template and walkthrough of its functionality, attendees will leave with an understanding of where to begin with responsive content in AR, as well as the practical means to begin building it.
The reach of video and TV and the interaction power of Augmented Reality is a perfect match for a new level of entertainment. Robin Sho Moser, CEO, and Co-Founder of eyecandylab, will introduce you to how you create compelling AR experiences around the video that drive user engagement and stickiness. Presenting successful use cases from Nickelodeon, LG Uplus and more, you will learn how to develop an AR layer of storytelling and potential revenue opportunities.