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Building Safety and Privacy Guardrails for XR Advertising

Oct 25

15:00 - 15:25

Description

Data is the new oxygen for businesses and that proves to be even more correct when in XR. While these technologies do provide opportunities for customized service and automation, the amount of data available to collect and the low consumer education on the topic allows bad practices to happen. These can result in harmful scenarios, halving trust when using XR experiences.

This talk will take you through new and not-so-new ad formats enabled by XR technologies, how they are leveraging user data and how a purposeful, ethical marketer can create efficient, safer, non-exploitative XR ad campaigns.

Speakers

VP , XRSI

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Description

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Speakers

Director | President , Euromersive | Federation of EU XR Professionals
Host , Independent Researcher
Oct 25

15:30 - 15:55

Description

We are currently experiencing a shift from siloed applications and technologies towards new forms of realities. Realities that change human life through technology. Many of these technologies have been on the market for a considerable time. Now these technologies, industries, countries, and humans become deeply intertwined. We are living in a period of profound convergence with unprecedented possibilities. For the better and the worse.

While companies are seemingly fast-tracking humanity into their envisioned futures, the legal systems are struggling. Many people wonder: can the legal systems keep pace? We believe they can and we'll show you how.

Speakers

Ambassador , Liquid Legal Institute