Ebona Eastmond-Henry (she/her) is a London based Commercial Partnerships Manager in EMEA for 8th Wall, the leading WebAR platform acquired by Niantic in March 2022. In her early career, Ebona worked in television development, production, and format acquisitions. She went on to build her technology career at platforms such as X (formerly Twitter) and Snap Inc. where she became fascinated by the intersection of technology combined her love of visual creativity, and the potential of augmented reality. At 8th Wall, Ebona works with brands, creative agencies and production studios to create immersive storytelling experiences for their customers across a variety of sectors throughout the EMEA region.