Matthias Sala
CEO Ambia / Gbanga

Matthias Sala is an award-winning Swiss entrepreneur and mixed-reality pioneer. Before his roles at PARC in Palo Alto and Siemens in Munich, his first venture – a visionary map-based gaming platform – propelled his company Gbanga into the leading mixed-reality studio in Switzerland and beyond. With his degree in computer science with a minor focus on architectural studies, he is driven by the passion of bringing the urban and the digital together to make our world a playful one. The spatial games platform «Ambia» is his latest venture which combines a decade of expertise to bring innovative gameplay into today’s era of Playful Experiences and Spatial Computing. Ambia brings together competitive Augmented Reality walks, explorative Spatial Audio tours and mind-boggling Metaverse gaming into one platform to foster a society that is content, in control and understands itself as a common, spatial community. Matthias’ speaking engagements include events and venues such as Creative Mornings, MIT Media Lab, Pervasive Computing Percom, Mobile Barcelona, GamesBeat and Future of Immersive Leisure among others.


Oct 24

13:00 - 13:25


Building Interoperable Location-based AR with Open Geospatial Consortium Standards

Christine Perey | PEREY Research & Consulting

Matthias Sala | Ambia / Gbanga

Gábor Sörös | Nokia Bell Labs