Gaming and entertainment technology is evolving rapidly to become more immersive and interactive. Significant investment in 5G infrastructure will enable more content to be delivered to consumers while simultaneously giving those customers more control and detail. Currently, content developers and broadcast/streaming services are working to determine the best container for delivering that content over 5G. MPEG-H is a leading contender as it allows delivery of a single type of audio/video experience to its customer base over multiple platforms (e.g. VR/AR, music video, film, streaming or broadcast). Likewise, MPEG-H can be used for mobile, PCs, the car and a multitude of connected devices, forever changing the workflows of mixers and broadcasters having to work on numerous (and separate) audio mixes for each method of content consumption. Furthermore, MPEG-H also enables the end consumer to personalize their entertainment experience like never before. Examples would be to allow the hard of hearing to adjust the dialog of a sports broadcast independently of the other audio or allowing the super fan to remove the commentary altogether. Additional features include playing back the entire soundscape on headphones with high immersion using spatial audio processing and allowing the HRTF’s of a device to be changed on the playback device for an even more detailed and accurate representation of the audio. In this talk, we will talk about how THX is working with the industry to enable the creation and delivery of next-generation immersive content to enhance the entertainment experience for consumers.
Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.
Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences
Learn how DreamWorks innovators and the Advanced Creative Technology team took audiences on a virtual tour of the Hidden World and sent them base jumping through Berk in a virtual race with your favorite characters. Using real-time technology via game engine, you will see how immersive storytelling turned the beloved How to Train Your Dragon franchise into unique VR experiences.
Topics to be covered: • What are the key factors that entertainment venues are looking for in a VR attraction? • Design considerations for LBE providers & end-users • Deciding between Road-shows vs Brick & Mortar Location. Is one better than the other? • Marketing strategy for LBE venues • Where is the industry going? • What hurdles are we facing?
Augmented Reality (AR) has the potential to be the future of entertainment by igniting imaginations and unlocking entirely new, valuable ways for humans to interact with each other. Imagine visiting Dolores Park and playing a game of virtual Jenga with everyone nearby, or learning about the First Transcontinental Railroad in school building a digital representation with classmates, or building a collaborative AR sculpture at the San Francisco Museum of Modern Art. These examples only begin to describe how AR has the potential to elevate the entertainment world by providing a new way for humans to interact with each other and the world around them. 2019 is set to be a watershed year for AR, and Anjney will discuss the importance of having the technology to support the anticipated massive mainstream adoption; he can also speak to the technology and best practices (for companies, creators, programmers, and others) that will make AR experiences an easily adopted, everyday part of our lives.