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Marketing VR Apps: Lessons from Facebook’s VR Experiences

10:30 AM - 11:00 AM (May 29, 2019)

Meaghan Fitzgerald | Facebook, Inc.


It’s not enough to have great immersive content – you also need to help your audience find your VR applications. Meaghan Fitzgerald, Head of Product Marketing for AR/VR Experiences at Facebook, will share marketing challenges and insights gained from promoting some of Facebook and Oculus’s first party VR applications including Oculus Venues, Facebook Spaces, Quill and more.


Meaghan Fitzgerald
Head of Product Marketing for AR/VR Experiences , Facebook, Inc.

Related Sessions

10:00 AM - 10:30 AM


Immersive technologies like VR and AR arguably represent the most powerful storytelling medium we have ever had. Until recently, AR brand applications and experiences have been relegated to experiments and bespoke activations, trapped within the confines of purpose-built applications. But the industry is moving fast. Really fast. And while change is great, it can also be confusing, misleading and messy. How are brands using AR? Who is adopting? Is it really working? Join Unity Technologies’ Tony Parisi as he explores the utility of AR, examining its usefulness, scalability, and enjoyment through case studies, lessons learned and experiences from the field.


Tony Parisi
Head of AR/VR Ad Innovation , Unity Technologies
11:30 AM - 12:00 PM


Coming Soon

12:00 PM - 12:30 PM


Since Houzz launched its View in My Room 3D tool, more than two million people have used augmented reality when buying products in the Houzz app. People that have interacted with the feature are 11X more likely to make a purchase and spend 3X more time on the app. Learn how Houzz built a powerful AR shopping feature for mass market impact, and find out what’s next for true mass market applications in AR shopping.


Sally Huang
Head of Visual Technologies , Houzz
01:30 PM - 02:30 PM

Superpowered Consumer Engagement

Richard Hess | Nestle

Alan Smithson | MetaVRse

Josephine Munis | Live Nation

Jason Yim | Trigger Global

Eden Chen | Fishermen Labs

Mohamed Rajani | Macy's


Engagement is all about meaningful customer interactions. Engagement is one of XR’s superpowers. When someone puts on a headset or uses an AR app, they are engaged in a brand experience. More and more companies are starting to realize this immersive opportunity. The Superpowered Consumer Engagement panel brings together brand leaders and technology to discuss how engagement played a key role in digital innovation activations.


Richard Hess
AR/VR Solutions Lead , Nestle
Alan Smithson
CEO , MetaVRse
Josephine Munis
Director - Digital Marketing , Live Nation
Jason Yim
CEO & Executive Creative Director , Trigger Global
Eden Chen
Co-Founder/CEO , Fishermen Labs
Mohamed Rajani
Director, New Business Development , Macy's
02:30 PM - 03:30 PM

Best In Class Branded Content

Samantha Wolfe | We Are Phase2

Keith Curtin | Zappar

Tracy Quitasol | OMD Worldwide

John Buzzell | You Are Here Labs

Dan Ferguson | Groove Jones

Anthony Flores | DisruptED


This panel brings together top marketing and creative executives working on XR creative content for brands. Each of the panelists will share their experiences and lessons learned as they developed projects for the top companies in some of the biggest locations in the world.


Samantha Wolfe
Managing Partner , We Are Phase2
Keith Curtin
VP , Zappar
Tracy Quitasol
Managing Director , OMD Worldwide
John Buzzell
EVP, Technology & Experience , You Are Here Labs
Dan Ferguson
Partner and Co-Founder , Groove Jones
Anthony Flores
CMO , DisruptED